Pricing Optimizer™

Pricing Optimizer captures the price sensitivity of all key customer groups and shows how they influence each other.

The objective of the model is to determine the gross profit-maximizing catalog price (wholesaler acquisition cost) and optimal rebates by customer segment for a product. Physicians’, pharmacists’, managed care and other payers’, and patients’ behavior are modeled all “under one roof” so that the tradeoffs among these different groups can be captured.

This model is designed to be used with pricing research results; the pricing research can either be a new study or Objective Insights can use existing results. Pricing Optimizer is customized on a product-by-product basis.

Contact Objective Insights for a static, non-functional demonstration version of Pricing Optimizer.

For more information, please download the Pricing Optimizer Overview (pdf).