“I have known and worked with the principals of Objective Insights for nearly 20 years. Objective Insights has provided forecasting models for the Marketing, New Product Planning and Business Development functions at JPI. Their expertise in building reliable forecasting models and their knowledge and ability to populate them with key assumptions is commendable.  We have all been very impressed with their commitment to customer service and ability to meet our aggressive timelines.”

Jim Trah
Executive Director, Marketing
Jazz Pharmaceuticals Inc.

“Our company needed to generate market research data in a particularly short timeframe. Objective Insights was capable of completing our project within a rapid turn-around time. They were quick to assimilate our specific business needs and developed the appropriate survey tools to capture the information we required. Objective Insights demonstrated a keen knowledge of the healthcare marketplace and proved to be a valuable partner on this project.”

Bradford A. Zakes
Chief Executive Officer
Cerevast Therapeutics, Inc.

“Charley and Brett do a great job in understanding our needs, and then use this to build useful, streamlined models.”

Asmita Karandikar
Manager, National Analytics & Forecasting
Hepatitis C and Hepatitis B
Gilead Sciences, Inc.

“Finally, a consultant that understands our business!”

Abigail Jenkins
Senior Director
RSV Marketing
MedImmune

“I love working with your models. They take away all the work and additional calculations that are typical with forecasts. You have thought of every issue with forecasts (price increases, market growth, and share trends) and make updating assumptions easy and user friendly.

I wish everyone (all of my clients) would use Objective Insights models to create forecasts.”

Katherine Timoney
Hutchinson Marketing Solutions

“I have worked with Objective Insights several times over the years while in strategic marketing roles at various biotech and pharmaceutical companies.  Each time I work with them, Charley, Brett and colleagues deliver a top quality job, whether on a qualitative, quantitative or strategic project.  In each case, they are on time and budget and make my life easier by producing detailed, accurate and insightful work that provides lasting value to the organization.  Their work is not put away on a shelf and forgotten, instead it is used again and again as a relevant and useful reference. When working with Charley and Brett, I know I don’t have to worry about the results, they are guaranteed to be excellent.  Without hesitation, I give Objective Insights my highest recommendation.”

Sally Meadows
former Senior Director
Inflammation Disease Area Strategy
Roche Palo Alto, LLC

“Thanks for the outstanding work and thoughtful approach to this quick turn-around project.”

Yeon Kang
Director
Market Research
Depomed, Inc.

“Objective Insights has people with the experience and analytical background to solve complex problems. They recently helped us think through and quantify the impact of several alternative approaches to a marketing/sales issue.

The information was very valuable and helped us make a more informed decision.”

John Freeberry
Pricing Strategy Director
AstraZeneca Pharmaceuticals

“We have been impressed with the people at Objective Insights. Their experience with forecasting and analysis, and their high quality of work, have allowed us to be more confident in our marketing decisions.”

Alex Thole
Director of Marketing
Pharmacia

“Your models are great and have given us an advantage.”

Michael Bury
Associate Director
Gilead Sciences

“Bobby [Rosencranz, CEO of Roxio Pharma] and I wanted to express our appreciation of the work that Objective Insights has done for Roxro. We both think that you have performed in an excellent manner and we are very pleased with the deal model and business plan.”

Roger Whiting, Ph.D.
Co-founder, President, and Chief Science Officer
Roxio Pharma

“The entire team at Impax was both extremely happy with the forecasting tool put together by Objective Insights and the speed with which the tool was delivered. We could not have asked for a more knowledgeable or attentive group, as they were able to quickly address any necessary changes to the model.”

Edward DiNapoli
Manager, Business Planning
Impala Laboratories

“On behalf of my colleagues at Interneuron Pharmaceuticals, Inc., I want to thank Objective Insights for the comprehensive fashion in which it gathered information for our pricing and reimbursement study. Your report and its recommendations have allowed use to move ahead in a directed manner to define strategies for pricing and obtaining reimbursement.”

Brian Anderson
Chief Executive Officer, Cognetix
(Former Senior Vice President, Marketing and Commercial Development, Interneuron Pharmaceuticals)

“I have worked with Objective Insights while serving in Finance at two companies and have found their expertise in financial modeling and benchmarking critical for my deal evaluations. They provide us the support during the deal process that big pharma has in house. Adding this expertise gives the start up company the edge it needs to strike the best deal possible. Using OI is cost effective and allows us to have top-notch financial models with minimal staff.”

Jean Lockhart
Vice President, Finance
Syrrx

“I was updating some numbers using your forecast model recently. I just found the model such a wonderful tool which saves me so much time especially with endless assumption changes.

I wish I would have found this model earlier in my previous lives, and I think it could have saved a tremendous amount of my time or my team’s time for building forecast models and all those demanding QCs after QCs.

I just wanted to say thank you for creating such a great tool!!”

Yeon Kang
Associate Director
New Product Planning
Impax Pharmaceuticals

“These models are the most comprehensive I’ve seen in the industry, and currently the most useful standalone valuations platform.”

Associate Director of Forecasting
Financial Planning & Analysis
A rapid-growth specialty pharmaceutical company, December 2012

“Many thanks for your hard work on the project. I also want to express my thanks for your flexibility and willingness to adjust to changes in the project goals as we worked.”

Adrienne MacMillan
Director, Operational Finance & Planning
CV Therapeutics

“On behalf of the founders of Toccata Therapeutics I would like to thank you for all of your effort in helping design our business plan and strategic approach. It helped us think through which market areas are well-suited for our technology. Additionally, the foundation you provided for understanding the competitive market has allowed us to make better decisions regarding the timing and values of seeking partnerships.”

Tom Brennan, Ph.D.
President
Toccata Therapeutics

“The pricing research and analysis that we recently completed with Objective Insights’ help has been described by some at AstraZeneca as the best research we’ve ever done.”

Barnabas Desta
Pricing Strategy Manager
AstraZeneca Pharmaceuticals

“The team at Objective Insights is a pleasure to work with. They are extremely knowledgable, staying abreast of the latest industry developments. Customer service is top-notch and their support after the sale is outstanding.”

Erik Fredrickson
Forecasting Manager
Genetech, Inc.

“Great partnership that was critical for me at several companies”

“Provided excellent results the first time”

“I have never had a poor result working with them whereas there is much more variability with other providers.”

“Always satisfied with their products and services”

“We were satisfied enough with OI’s quantitative work and related commercial insights that we accepted their proposal to run a qualitative/quantitative pricing and reimbursement study. I’ve seen OI’s models widely adopted at two different firms.”

“Great experiences working with team and always impressed with the outputs”

“OI guys are patient, willing to re-explain concepts and teach.”

“Great to work with, useful in our decisions”

“Pleasant / big picture thinkers (not your typical forecasting nerds!)”

“Positive experience and good customer service”

“Simply an excellent choice for assistance”

“OI has always impressed me with their modeling capabilities…the best in the industry in my opinion.”

“Objective Insights has a strong analytical approach to problems”

“Objective Insights provides high quality services”

“The main reason is the proven functionality and reliability of their forecast models.  The models are robust, yet flexible. They are also transparent enough to allow me to understand the data flow and model logic.”

“Unbelievable enthusiasm and dedication”

“Good people who have a long experience in forecast modeling”

“Downright smart people”

— 2009 Customer Survey Verbatims